Monday, June 29, 2009

A brief report on Anuppur Agarbatti Cluster

The promotion of Anuppur Agarbatti Cluster was initiated as a result of strategic framework for development of growth oriented micro enterprises in Phase –II of the project. The framework outlined that promotion of product centric clusters may provide stimulus to growth of micro enterprises (MEs) having potential to grow as niche products would be integrated to national market. It would also ensure increased earning to the target group.

Before launch of a Phase – II, 10 product centric clusters were identified in the project districts. This cluster was selected as in phase –I, certain efforts were made for training of women for making raw Agarbatti but activities could not be scaled up and success was marginal.

Based upon experiences of Phase – I, in the first stage a detailed business plan was got prepared for promotion of this cluster. This business plan also outlined implementation structure and identification of agencies who would be drivers of the cluster and will take care, especially, of marketing of products and provision of training. Taking lessons from Phase – I, a dedicated cluster team of 3 persons was put in place whose sole mandate was promotion of this cluster.

This initiative was started in September 2008. The objective of this initiative is that by end of October 2009 , 2000 women would be making raw Agarbatti and being a supplementary source of livelihoods would be earning about Rs 1200 per month.

Upkar Manav Kalyan Sansthan (UMKS) and M/S N.Ranga Rao & Sons, Ltd, Mysore (NRR) are project partners. UMKS is providing training and responsible for providing raw material to women, procurement of finished products and ensuring payment of rolling charges to women. NRR is biggest manufacturers of Agarbatti in India and providing training free of cost. Their interest is that if activities are scaled up, it would be one of their resourcing centre for raw Agarbatti. Necessary agreement etc have already been signed with UMKS for fulfilling the obligations outlined above, Arrangements with NRR are informal but being implemented as his trainers are frequently coming and providing training to women identified by cluster team. It is envisaged that UMKS will enter into business relationship with NRR for supply of raw Agarbatti to them. NRR team has visited the project site and discussions had taken place between both the agencies. This arrangement will give further fillip to growth of the cluster and stability of operations.

To date about 640 women have started making raw Agarbatti and 1000 quintles of raw Agarbatti has been purchased and payment to the tune of Rs 1,15,000/- has been made to women. Arrangements are in place that women get payment for rolling charges immediately after finished products are purchased by the agency.

In order to increase the role of women in value chain for ensuring increased income, it has been envisaged that in due course of time a few federations of women groups would be formed so that they may be able to undertake functions like bulk procurement of raw material and supply of finished goods directly.

After its success, there is likelihood of its replication in other districts.

7 comments:

  1. Natural Incense India
    GR international is a reputed manufacturers and exporters of Agarbathis, Incense Sticks and Incense Stick in India.
    http://www.grincense.com/about_us.html

    ReplyDelete
  2. Moksh's Agarbatties are scented sticks that when burnt, give out fragrant fumes. Our Products are Bulk Incense Sticks, Incense Sticks Manufacturers in India.Bulk Incense Sticks, Incense Sticks Manufacturers – IndiaAgarbatties are scented sticks that when burnt, give out fragrant fumes. They have been used since ancient times in India, to invoke the blessings of Gods. Still widely used in Indian prayers and ceremonies, these are believed to be holy. Available in a wide variety of fragrances, agarbattis are fast replacing other harmful alternatives as room fresheners, mood enhancers and aromatherapeutics.

    Since the inception of Moksh, in 1996 , we have tried to bring the sense of history to our products while experimenting with the wide variety of formulations handed down over centuries. While retaining the old, we have also been careful to create new innovative fragrances that suit the changes in application of the product.

    ReplyDelete
  3. Moksh's Agarbatties are scented sticks that when burnt, give out fragrant fumes. Our Products are Bulk Incense Sticks, Incense Sticks Manufacturers in India.I have collected a packet of Swarna Champa incense stick from a shop in Tumkur, Karnataka. The fragrance is unusual. I would like to have a dozen packets of this incense stick. Please let me know whether I can have it by VPP. If so, please arrange to send that much to my address. In case you cannot directly send to me, then please give local dealer’s address so that I can get them from him.Bulk Incense Sticks, Incense Sticks Manufacturers – India

    ReplyDelete
  4. Agarbatties are scented sticks that when burnt, give out fragrant fumes. They have been used since ancient times in India, to invoke the blessings of Gods. Still widely used in Indian prayers and ceremonies, these are believed to be holy. Available in a wide variety of fragrances, agarbattis are fast replacing other harmful alternatives as room fresheners, mood enhancers and aromatherapeutics.

    Since the inception of Moksh, in 1996 , we have tried to bring the sense of history to our products while experimenting with the wide variety of formulations handed down over centuries. While retaining the old, we have also been careful to create new innovative fragrances that suit the changes in application of the product.

    Moksh’s unique fragrances have been much acclaimed, with our nature-inspired products meeting encouraging results. Many of the most popular incenses and Agarbatti Exporters in India have come from Moksh Agarbatti, including the largest selling Swarna Champa brand.

    We at Moksh kept this in our mind while developing all our products.

    We could succeed in achieving this aim by bringing in traditional and innovative concept of “Natural” and “Cosmetic” fragrances in Agarbatti,like Swarna Champa which has become an instant favourite for the consumers & won accolades from them all around the country ,for it’s natural & unique fragrance.Swarna Champa went on to become one of the single largest selling Agarbatti brands in the country.Agarbatties are scented sticks that when burnt, give out fragrant fumes. They have been used since ancient times in India, to invoke the blessings of Gods. Still widely used in Indian prayers and ceremonies, these are believed to be holy. Available in a wide variety of fragrances, agarbattis are fast replacing other harmful alternatives as room fresheners, mood enhancers and aromatherapeutics.

    Since the inception of Moksh, in 1996 , we have tried to bring the sense of history to our products while experimenting with the wide variety of formulations handed down over centuries. While retaining the old, we have also been careful to create new innovative fragrances that suit the changes in application of the product.

    Moksh’s unique fragrances have been much acclaimed, with our nature-inspired products meeting encouraging results. Many of the most popular incenses and Agarbatti Exporters in India have come from Moksh Agarbatti, including the largest selling Swarna Champa brand.

    We at Moksh kept this in our mind while developing all our products.

    We could succeed in achieving this aim by bringing in traditional and innovative concept of “Natural” and “Cosmetic” fragrances in Agarbatti,like Swarna Champa which has become an instant favourite for the consumers & won accolades from them all around the country ,for it’s natural & unique fragrance.Swarna Champa went on to become one of the single largest selling Agarbatti brands in the country.Agarbatties are scented sticks that when burnt, give out fragrant fumes. They have been used since ancient times in India, to invoke the blessings of Gods. Still widely used in Indian prayers and ceremonies, these are believed to be holy. Available in a wide variety of fragrances, agarbattis are fast replacing other harmful alternatives as room fresheners, mood enhancers and aromatherapeutics.

    Since the inception of Moksh, in 1996 , we have tried to bring the sense of history to our products while experimenting with the wide variety of formulations handed down over centuries. While retaining the old, we have also been careful to create new innovative fragrances that suit the changes in application of the product.

    Moksh’s unique fragrances have been much acclaimed, with our nature-inspired products meeting encouraging results. Many of the most popular incenses and Agarbatti Exporters in India have come from Moksh Agarbatti, including the largest selling Swarna Champa brand.
    We at Moksh kept this in our mind while developing all our products.

    ReplyDelete
  5. Agarbatties are scented sticks that when burnt, give out fragrant fumes. They have been used since ancient times in India, to invoke the blessings of Gods. Still widely used in Indian prayers and ceremonies, these are believed to be holy. Available in a wide variety of fragrances, agarbattis are fast replacing other harmful alternatives as room fresheners, mood enhancers and aromatherapeutics.

    Since the inception of Moksh, in 1996 , we have tried to bring the sense of history to our products while experimenting with the wide variety of formulations handed down over centuries. While retaining the old, we have also been careful to create new innovative fragrances that suit the changes in application of the product.

    Moksh’s unique fragrances have been much acclaimed, with our nature-inspired products meeting encouraging results. Many of the most popular incenses and Agarbatti Exporters in India have come from Moksh Agarbatti, including the largest selling Swarna Champa brand.

    We at Moksh kept this in our mind while developing all our products.

    We could succeed in achieving this aim by bringing in traditional and innovative concept of “Natural” and “Cosmetic” fragrances in Agarbatti,like Swarna Champa which has become an instant favourite for the consumers & won accolades from them all around the country ,for it’s natural & unique fragrance.Swarna Champa went on to become one of the single largest selling Agarbatti brands in the country.I have recently purchased Swarna Champa Bulk Incense Sticks and I like the same very much.
    Bulk Incense Sticks

    I wish to buy these in large packing/ Bulk quantity as your small box contained only 30 Nos. Daily I require 4 to 5 Nos. and more on auspicious days.

    Kindly give me name and address of your company in Mumbai or your chief distributor along with telephone No. from whom I can buy in large number and possibly at a lower price.

    ReplyDelete
  6. Agarbatties are scented sticks that when burnt, give out fragrant fumes. They have been used since ancient times in India, to invoke the blessings of Gods. Still widely used in Indian prayers and ceremonies, these are believed to be holy. Available in a wide variety of fragrances, agarbattis are fast replacing other harmful alternatives as room fresheners, mood enhancers and aromatherapeutics.

    Since the inception of Moksh, in 1996 , we have tried to bring the sense of history to our products while experimenting with the wide variety of formulations handed down over centuries. While retaining the old, we have also been careful to create new innovative fragrances that suit the changes in application of the product.

    Moksh’s unique fragrances have been much acclaimed, with our nature-inspired products meeting encouraging results. Many of the most popular incenses and Agarbatti Exporters in India have come from Moksh Agarbatti, including the largest selling Swarna Champa brand.

    We at Moksh kept this in our mind while developing all our products.

    We could succeed in achieving this aim by bringing in traditional and innovative concept of “Natural” and “Cosmetic” fragrances in Agarbatti,like Swarna Champa which has become an instant favourite for the consumers & won accolades from them all around the country ,for it’s natural & unique fragrance.Swarna Champa went on to become one of the single largest selling Agarbatti brands in the country.Moksh's Agarbatties are scented sticks that when burnt, give out fragrant fumes. Our Products are Bulk Incense Sticks, Incense Sticks Manufacturers in India.Bulk Incense Sticks, Incense Sticks Manufacturers – India

    ReplyDelete
  7. Bulk Incense Sticks

    Moksh's Agarbatties are scented sticks that when burnt, give out fragrant fumes. Our Products are Bulk Incense Sticks, Incense Sticks Manufacturers in India.

    http://mokshagarbatti.com/tesimonial.html

    ReplyDelete